States › Wisconsin › Pierce County
County26th of 71 in Wisconsin by approvalsFIPS 55093
SBA loans in Pierce County, Wisconsin
7(a) and 504 approvals to businesses located in the county, set against the number of businesses there and against the state.
SBA approvals by fiscal year. The federal fiscal year runs 1 October to 30 September, so FY2025 is 1 October 2024 to 30 September 2025. *FY2026 is open: approvals to 30 Jun 2026 only.
Businesses in Pierce County, Wisconsin, received 53 SBA loan approvals worth $28.6M in FY2021 to FY2025 (42 7(a), 11 504).
That is 67.3 approvals per 1,000 business establishments (788 establishments in 2023), above the Wisconsin figure of 46.3 and above the national 41.0.
It ranks 26th of 71 Wisconsin counties with approvals. In FY2025 there were 13.
23 lenders had approvals here; the most active were Hiawatha National Bank (9), Citizens State Bank (7) and WBD, Inc. (6). The most common industry was beverage manufacturing.
Loan status is as recorded by SBA at the data date; charge-off rates are computed on loans approved at least five fiscal years ago. Jobs supported are self-reported estimates from the SBA loan application, which SBA does not review, audit or validate. Data through 30 Jun 2026.
Lenders most active in Pierce County
By number of approvals to businesses in the county, FY2021–FY2025; 23 lenders had at least one.
| # | Lender | Approvals | Dollars | Share | |
|---|---|---|---|---|---|
| 1 | Hiawatha National BankHager City, WI | 9 | $4.7M | 17.0% | |
| 2 | Citizens State BankHudson, WI | 7 | $955K | 13.2% | |
| 3 | WBD, Inc.Madison, WI · CDC | 6 | $4.4M | 11.3% | |
| 4 | Bell BankFargo, ND | 3 | $2.9M | 5.7% | |
| 5 | CCFBank National AssociationAltoona, WI | 3 | $377K | 5.7% | |
| 6 | Midwest Business Finance CorporationSt. Cloud, MN · CDC | 2 | — | 3.8% | |
| 7 | Nicolet National BankGreen Bay, WI | 2 | — | 3.8% | |
| 8 | Twin Cities-Metro Certified Development CompanyVadnais Heights, MN · CDC | 2 | — | 3.8% | |
| 9 | Wisconsin Women's Business Initiative CorporationMilwaukee, WI | 2 | — | 3.8% | |
| 10 | The Huntington National BankColumbus, OH | 2 | — | 3.8% | |
| 11 | Wells Fargo Bank National AssociationSioux Falls, SD | 2 | — | 3.8% | |
| 12 | U.S. Bank, National AssociationCincinnati, OH | 2 | — | 3.8% | |
| 13 | Citizens BankElizabethton, TN | 1 | — | 1.9% | |
| 14 | Village BankSaint Francis, MN | 1 | — | 1.9% | |
| 15 | T Bank, National AssociationDallas, TX | 1 | — | 1.9% |
Industries
| # | Industry group (NAICS 4-digit) | Approvals | Share | |
|---|---|---|---|---|
| 1 | Beverage ManufacturingNAICS 3121 | 4 | 7.5% | |
| 2 | Restaurants and Other Eating PlacesNAICS 7225 | 4 | 7.5% | |
| 3 | General Freight TruckingNAICS 4841 | 4 | 7.5% | |
| 4 | Special Food ServicesNAICS 7223 | 3 | 5.7% | |
| 5 | Other Amusement and Recreation IndustriesNAICS 7139 | 3 | 5.7% | |
| 6 | Services to Buildings and DwellingsNAICS 5617 | 3 | 5.7% | |
| 7 | Miscellaneous Durable Goods Merchant WholesalersNAICS 4239 | 2 | 3.8% | |
| 8 | Building Equipment ContractorsNAICS 2382 | 2 | 3.8% | |
| 9 | Lessors of Real EstateNAICS 5311 | 2 | 3.8% | |
| 10 | Traveler AccommodationNAICS 7211 | 2 | 3.8% |
Sectors
| # | NAICS sector | Approvals | Share | |
|---|---|---|---|---|
| 1 | Accommodation and Food Services | 9 | 17.0% | |
| 2 | Manufacturing | 8 | 15.1% | |
| 3 | Retail Trade | 6 | 11.3% | |
| 4 | Construction | 6 | 11.3% | |
| 5 | Transportation and Warehousing | 4 | 7.5% | |
| 6 | Arts, Entertainment, and Recreation | 4 | 7.5% | |
| 7 | Health Care and Social Assistance | 3 | 5.7% | |
| 8 | Administrative and Support and Waste Management and Remediation Services | 3 | 5.7% |
Approvals by fiscal year
| Fiscal year | 7(a) approvals | 7(a) dollars | Median 7(a) | 504 approvals | 504 dollars | All approvals | Jobs supported, as reported |
|---|---|---|---|---|---|---|---|
| FY2026* | 2 | — | — | 3 | $999K | 5 | 9 |
| FY2025 | 10 | $2.0M | $129K | 3 | $1.4M | 13 | 57 |
| FY2024 | 5 | $2.3M | $35K | 1 | — | 6 | 142 |
| FY2023 | 10 | $5.2M | $138K | 2 | — | 12 | 116 |
| FY2022 | 10 | $4.8M | $166K | 3 | $2.0M | 13 | 64 |
| FY2021 | 7 | $2.9M | $117K | 2 | — | 9 | 233 |
| FY2020 | 9 | $4.0M | $250K | 2 | — | 11 | 61 |
| FY2019 | 3 | $427K | $47K | 3 | $4.3M | 6 | 42 |
| FY2018 | 8 | $10.4M | $63K | 1 | — | 9 | 94 |
| FY2017 | 6 | $2.0M | $125K | 2 | — | 8 | 47 |
| FY2016 | 8 | $1.4M | $150K | 1 | — | 9 | 90 |
In FY2016–FY2020, the five fiscal years before the current window, the county had 43 approvals.
Against Wisconsin and the country
| FY2021–FY2025 | Pierce County | Wisconsin | United States |
|---|---|---|---|
| Approvals | 53 | 6,706 | 342,825 |
| Approvals per 1,000 establishments | 67.3 | 46.3 | 41.0 |
| Median 7(a) approval | $130K | $225K | $190K |
| Median 504 approval | $410K | $616K | $657K |
| Average approval | $540K | $594K | $573K |
| 504 share of approvals | 20.8% | 18.4% | 11.0% |
| Jobs supported per approval, as reported | 11.5 | 11.0 | 10.5 |
| Share of state approvals | 0.8% | 100.0% | — |
Approval sizes
- $50,000 or less18.9%10
- $50,001 to $150,00026.4%14
- $150,001 to $350,00022.6%12
- $350,001 to $1 million17.0%9
- $1 million to $2 million9.4%5
- Over $2 million5.7%3
Age of the businesses
- Existing, more than 2 years old54.7%29
- New business, 2 years or less15.1%8
- Startup, loan funds will open the business18.9%10
- Change of ownership11.3%6
Questions and answers
Which lenders make the most SBA loans in Pierce County?
By approvals in FY2021 to FY2025: Hiawatha National Bank (9), Citizens State Bank (7), WBD, Inc. (6), Bell Bank (3), CCFBank National Association (3). Volume says how active a lender is, nothing about terms or service.
How large are typical SBA loans in Pierce County?
The median 7(a) approval was $130K and the median 504 approval $410K; the Wisconsin 7(a) median was $225K.
Which industries get the most SBA loans in Pierce County?
Beverage Manufacturing (4); Restaurants and Other Eating Places (4); General Freight Trucking (4); Special Food Services (3); Other Amusement and Recreation Industries (3).
Is SBA lending in Pierce County rising?
Approvals in the three latest complete fiscal years total 31, against 33 in the three before: broadly level (-6%).
How does Pierce County compare with the rest of Wisconsin?
67.3 approvals per 1,000 establishments against 46.3 statewide, and 53 of the state's 6,706 approvals.
About these figures
Figures are totals of the Small Business Administration's 7(a) and 504 FOIA loan files, data through 30 Jun 2026. SBA updates the files quarterly. Counts are loan approvals, including approvals later cancelled; the five-year window is FY2021–FY2025, the five latest complete fiscal years. Charge-off rates use only loans approved in FY2010–FY2021, at least five fiscal years ago, and count disbursed loans SBA records as charged off. Loans are listed under the lender they are assigned to today. Establishment counts are from the Census Bureau's County Business Patterns 2023, which leaves out most farms, government and businesses without employees. Dollar figures behind fewer than three approvals are not shown, and no borrower is named anywhere on this site.Methodology · Report an error