Franchise brands › The Now Massage
Franchise brand55 approvals since FY2020
SBA loans to The Now Massage franchises
Approvals SBA files under the brand's franchise code. The loans are to independent franchise owners; this page describes the brand in aggregate and no franchisee.
SBA approvals by fiscal year. The federal fiscal year runs 1 October to 30 September, so FY2025 is 1 October 2024 to 30 September 2025. *FY2026 is open: approvals to 30 Jun 2026 only.
Since FY2020, 55 SBA loan approvals worth $30.4M carry the The Now Massage franchise code, 48 of them in FY2021 to FY2025.
In FY2025 there were 7. The average approval in the five-year window was $532K, and 1 of the approvals were 504 loans.
16 lenders made the FY2021 to FY2025 loans across 15 states; the most active were Gulf Coast Bank and Trust Company (19), The Huntington National Bank (6) and First Bank of the Lake (3).
These are loans to independent franchise owners, not to the franchisor.
Loan status is as recorded by SBA at the data date; charge-off rates are computed on loans approved at least five fiscal years ago. Jobs supported are self-reported estimates from the SBA loan application, which SBA does not review, audit or validate. Data through 30 Jun 2026.
Loans by fiscal year
| Fiscal year | Approvals | Dollars approved | Average approval | of which 504 | Jobs supported, as reported |
|---|---|---|---|---|---|
| FY2026* | 6 | $4.3M | $721K | 0 | 122 |
| FY2025 | 7 | $4.5M | $645K | 0 | 205 |
| FY2024 | 7 | $5.0M | $717K | 0 | 239 |
| FY2023 | 10 | $5.2M | $524K | 1 | 269 |
| FY2022 | 11 | $5.1M | $462K | 0 | 290 |
| FY2021 | 13 | $5.7M | $438K | 0 | 341 |
| FY2020 | 1 | — | — | 0 | 20 |
| FY2019 | 0 | — | — | 0 | 0 |
| FY2018 | 0 | — | — | 0 | 0 |
| FY2017 | 0 | — | — | 0 | 0 |
| FY2016 | 0 | — | — | 0 | 0 |
SBA's franchise field lists the brand as "The Now Massage". Codes SBA has used for the same brand name are added together.
Charge-off cohort rate
| Loans approved FY2010–FY2021 | The Now Massage | All SBA loans |
|---|---|---|
| Approvals in these years | 14 | 725,496 |
| Cancelled or never disbursed | 0 | 91,827 |
| Disbursed loans | 14 | 633,669 |
| Paid in full | 6 | 471,304 |
| Charged off | 0 | 37,796 |
| Still outstanding (status exempt from disclosure) | 8 | 124,569 |
| Charged off, share of disbursed loans | too few loans | 6.0% |
| Dollars charged off, share of disbursed dollars | too few loans | 2.2% |
| Dollars charged off | — | $6.20bn |
Lenders
| # | Lender, FY2021–FY2025 | Approvals | Dollars | Share | |
|---|---|---|---|---|---|
| 1 | Gulf Coast Bank and Trust CompanyNew Orleans, LA | 19 | $10.8M | 39.6% | |
| 2 | The Huntington National BankColumbus, OH | 6 | $1.9M | 12.5% | |
| 3 | First Bank of the LakeOsage Beach, MO | 3 | $2.4M | 6.3% | |
| 4 | Citizens BankElizabethton, TN | 3 | $1.7M | 6.3% | |
| 5 | Ameris BankAtlanta, GA | 3 | $1.6M | 6.3% | |
| 6 | Craft BankAtlanta, GA | 3 | $1.6M | 6.3% | |
| 7 | Bank Five NineOconomowoc, WI | 2 | — | 4.2% | |
| 8 | Mortgage Capital Development CorporationOakland, CA · CDC | 1 | — | 2.1% | |
| 9 | Five Star BankRancho Cordova, CA | 1 | — | 2.1% | |
| 10 | Leader Bank, National AssociationArlington, MA | 1 | — | 2.1% | |
| 11 | Fifth Third BankCincinnati, OH | 1 | — | 2.1% | |
| 12 | North State BankRaleigh, NC | 1 | — | 2.1% | |
| 13 | Wells Fargo Bank National AssociationSioux Falls, SD | 1 | — | 2.1% | |
| 14 | TowneBankPortsmouth, VA | 1 | — | 2.1% | |
| 15 | Manufacturers and Traders Trust CompanyBuffalo, NY | 1 | — | 2.1% |
States
| # | State of the business, FY2021–FY2025 | Approvals | Share | |
|---|---|---|---|---|
| 1 | California | 8 | 16.7% | |
| 2 | Texas | 8 | 16.7% | |
| 3 | Illinois | 6 | 12.5% | |
| 4 | North Carolina | 4 | 8.3% | |
| 5 | Georgia | 4 | 8.3% | |
| 6 | Florida | 4 | 8.3% | |
| 7 | Arizona | 3 | 6.3% | |
| 8 | Colorado | 3 | 6.3% | |
| 9 | Ohio | 2 | 4.2% | |
| 10 | Louisiana | 1 | 2.1% | |
| 11 | Tennessee | 1 | 2.1% | |
| 12 | Oklahoma | 1 | 2.1% | |
| 13 | New Jersey | 1 | 2.1% | |
| 14 | Nevada | 1 | 2.1% | |
| 15 | Maryland | 1 | 2.1% |
Filed under
| # | Industry group | Approvals | Share | |
|---|---|---|---|---|
| 1 | Personal Care ServicesNAICS 8121 | 30 | 62.5% | |
| 2 | Offices of Other Health PractitionersNAICS 6213 | 16 | 33.3% | |
| 3 | Other Personal ServicesNAICS 8129 | 2 | 4.2% |
Approval sizes
- $50,000 or less4.2%2
- $150,001 to $350,00016.7%8
- $350,001 to $1 million79.2%38
Age of the businesses
- Existing, more than 2 years old2.1%1
- New business, 2 years or less10.4%5
- Startup, loan funds will open the business87.5%42
Questions and answers
How many SBA loans go to The Now Massage franchises?
55 approvals since FY2020, worth $30.4M; 48 in FY2021 to FY2025.
Which lenders make SBA loans for The Now Massage franchises?
By approvals in FY2021 to FY2025: Gulf Coast Bank and Trust Company (19), The Huntington National Bank (6), First Bank of the Lake (3), Citizens Bank (3), Ameris Bank (3).
How large is a typical SBA loan for a The Now Massage franchise?
The average approval in FY2021 to FY2025 was $532K.
What share of The Now Massage SBA loans are charged off?
There are fewer than 30 disbursed loans from the matured approval years, too few for a rate.
Are SBA loans to The Now Massage franchises rising?
Approvals in the three latest complete fiscal years total 24, against 25 in the three before: broadly level (-4%).
About these figures
Figures are totals of the Small Business Administration's 7(a) and 504 FOIA loan files, data through 30 Jun 2026. SBA updates the files quarterly. Counts are loan approvals, including approvals later cancelled; the five-year window is FY2021–FY2025, the five latest complete fiscal years. Charge-off rates use only loans approved in FY2010–FY2021, at least five fiscal years ago, and count disbursed loans SBA records as charged off. Loans are listed under the lender they are assigned to today. Dollar figures behind fewer than three approvals are not shown, and no borrower is named anywhere on this site.Methodology · Report an error