Franchise brands › Harley Davidson
Franchise brand94 approvals since FY2010
SBA loans to Harley Davidson franchises
Approvals SBA files under the brand's franchise code. The loans are to independent franchise owners; this page describes the brand in aggregate and no franchisee.
SBA approvals by fiscal year. The federal fiscal year runs 1 October to 30 September, so FY2025 is 1 October 2024 to 30 September 2025. *FY2026 is open: approvals to 30 Jun 2026 only.
Since FY2010, 94 SBA loan approvals worth $180M carry the Harley Davidson franchise code, 31 of them in FY2021 to FY2025.
In FY2025 there were 5. The average approval in the five-year window was $2.2M, and 17 of the approvals were 504 loans.
26 lenders made the FY2021 to FY2025 loans across 17 states; the most active were WBD, Inc. (4), Mortgage Capital Development Corporation (3) and Dakota Business Finance (1).
Of loans approved in FY2010 to FY2021 and disbursed, SBA records 2.8% as charged off, below the 6.0% for all SBA loans from those years. The figures describe loans to independent franchise owners, not the franchisor.
Loan status is as recorded by SBA at the data date; charge-off rates are computed on loans approved at least five fiscal years ago. Jobs supported are self-reported estimates from the SBA loan application, which SBA does not review, audit or validate. Data through 30 Jun 2026.
Loans by fiscal year
| Fiscal year | Approvals | Dollars approved | Average approval | of which 504 | Jobs supported, as reported |
|---|---|---|---|---|---|
| FY2026* | 2 | — | — | 2 | 49 |
| FY2025 | 5 | $9.0M | $1.8M | 2 | 91 |
| FY2024 | 2 | — | — | 2 | 89 |
| FY2023 | 4 | $9.6M | $2.4M | 2 | 142 |
| FY2022 | 2 | — | — | 1 | 34 |
| FY2021 | 18 | $40.0M | $2.2M | 10 | 409 |
| FY2020 | 7 | $15.4M | $2.2M | 5 | 186 |
| FY2019 | 4 | $7.4M | $1.8M | 3 | 48 |
| FY2018 | 3 | $4.1M | $1.4M | 1 | 111 |
| FY2017 | 5 | $7.7M | $1.5M | 1 | 90 |
| FY2016 | 6 | $10.4M | $1.7M | 3 | 143 |
SBA's franchise field lists the brand as "HARLEY DAVIDSON"; "Harley Davidson - Motor Cycle Dealer Contract". Codes SBA has used for the same brand name are added together.
Charge-off cohort rate
| Loans approved FY2010–FY2021 | Harley Davidson | All SBA loans |
|---|---|---|
| Approvals in these years | 79 | 725,496 |
| Cancelled or never disbursed | 8 | 91,827 |
| Disbursed loans | 71 | 633,669 |
| Paid in full | 37 | 471,304 |
| Charged off | 2 | 37,796 |
| Still outstanding (status exempt from disclosure) | 32 | 124,569 |
| Charged off, share of disbursed loans | 2.8% | 6.0% |
| Dollars charged off, share of disbursed dollars | 2.9% | 2.2% |
| Dollars charged off | $4.0M | $6.20bn |
Lenders
| # | Lender, FY2021–FY2025 | Approvals | Dollars | Share | |
|---|---|---|---|---|---|
| 1 | WBD, Inc.Madison, WI · CDC | 4 | $4.8M | 12.9% | |
| 2 | Mortgage Capital Development CorporationOakland, CA · CDC | 3 | $9.6M | 9.7% | |
| 3 | Dakota Business FinanceSioux Falls, SD · CDC | 1 | — | 3.2% | |
| 4 | Community Banks of Colorado, A Division of NBH BankGreenwood Village, CO | 1 | — | 3.2% | |
| 5 | Plains State BankHumble, TX | 1 | — | 3.2% | |
| 6 | Capital Access Corporation - KentuckyLouisville, KY · CDC | 1 | — | 3.2% | |
| 7 | Provident Business Financial Services, Inc.West Columbia, SC · CDC | 1 | — | 3.2% | |
| 8 | Capital Certified Development CorporationAustin, TX · CDC | 1 | — | 3.2% | |
| 9 | FDIC - Community Bank & Trust-West GeorgiaLagrange, GA | 1 | — | 3.2% | |
| 10 | Greater Nevada CUCarson City, NV | 1 | — | 3.2% | |
| 11 | Wells Fargo Bank National AssociationSioux Falls, SD | 1 | — | 3.2% | |
| 12 | Alloy Development Co., Inc.Cincinnati, OH · CDC | 1 | — | 3.2% | |
| 13 | The Huntington National BankColumbus, OH | 1 | — | 3.2% | |
| 14 | Farmers and Merchants Bank of St. ClairSaint Clair, MO | 1 | — | 3.2% | |
| 15 | West Central Partnership, Inc.Perrysburg, OH · CDC | 1 | — | 3.2% |
States
| # | State of the business, FY2021–FY2025 | Approvals | Share | |
|---|---|---|---|---|
| 1 | Wisconsin | 6 | 19.4% | |
| 2 | California | 4 | 12.9% | |
| 3 | Kentucky | 3 | 9.7% | |
| 4 | Texas | 2 | 6.5% | |
| 5 | Colorado | 2 | 6.5% | |
| 6 | Iowa | 2 | 6.5% | |
| 7 | Michigan | 2 | 6.5% | |
| 8 | South Dakota | 1 | 3.2% | |
| 9 | South Carolina | 1 | 3.2% | |
| 10 | Illinois | 1 | 3.2% | |
| 11 | Ohio | 1 | 3.2% | |
| 12 | North Carolina | 1 | 3.2% | |
| 13 | Missouri | 1 | 3.2% | |
| 14 | Kansas | 1 | 3.2% | |
| 15 | Mississippi | 1 | 3.2% |
Filed under
| # | Industry group | Approvals | Share | |
|---|---|---|---|---|
| 1 | Other Motor Vehicle DealersNAICS 4412 | 31 | 100.0% |
Approval sizes
- $150,001 to $350,0006.5%2
- $350,001 to $1 million12.9%4
- $1 million to $2 million22.6%7
- Over $2 million58.1%18
Age of the businesses
- Existing, more than 2 years old80.6%25
- New business, 2 years or less6.5%2
- Change of ownership9.7%3
- Not answered3.2%1
Questions and answers
How many SBA loans go to Harley Davidson franchises?
94 approvals since FY2010, worth $180M; 31 in FY2021 to FY2025.
Which lenders make SBA loans for Harley Davidson franchises?
By approvals in FY2021 to FY2025: WBD, Inc. (4), Mortgage Capital Development Corporation (3), Dakota Business Finance (1), Community Banks of Colorado, A Division of NBH Bank (1), Plains State Bank (1).
How large is a typical SBA loan for a Harley Davidson franchise?
The average approval in FY2021 to FY2025 was $2.2M.
What share of Harley Davidson SBA loans are charged off?
Of 71 disbursed loans approved in FY2010 to FY2021, 2 (2.8%) are recorded as charged off; for all SBA loans from those years the figure is 6.0%.
Are SBA loans to Harley Davidson franchises rising?
Approvals in the three latest complete fiscal years total 11, against 27 in the three before: falling (-59%).
About these figures
Figures are totals of the Small Business Administration's 7(a) and 504 FOIA loan files, data through 30 Jun 2026. SBA updates the files quarterly. Counts are loan approvals, including approvals later cancelled; the five-year window is FY2021–FY2025, the five latest complete fiscal years. Charge-off rates use only loans approved in FY2010–FY2021, at least five fiscal years ago, and count disbursed loans SBA records as charged off. Loans are listed under the lender they are assigned to today. Dollar figures behind fewer than three approvals are not shown, and no borrower is named anywhere on this site.Methodology · Report an error