Industries › Professional, Scientific, and Technical Services › Professional, Scientific, and Technical Services › Advertising, Public Relations, and Related Services
NAICS 5418Industry group0.5% of all approvals
SBA loans for advertising, public relations, and related services
7(a) and 504 approvals to businesses SBA classifies under NAICS 5418, with the lenders and states behind them.
SBA approvals by fiscal year. The federal fiscal year runs 1 October to 30 September, so FY2025 is 1 October 2024 to 30 September 2025. *FY2026 is open: approvals to 30 Jun 2026 only.
Businesses classified under NAICS 5418, advertising, public relations, and related services, received 1,733 SBA loan approvals worth $845M in FY2021 to FY2025 (1,576 7(a), 157 504).
That is 0.5% of all approvals. Set against the 38,864 establishments the Census Bureau counts in the industry, it comes to 44.6 approvals per 1,000 establishments; across all industries the figure is 41.0.
In FY2025 there were 486 approvals, up 8% on FY2024. The median 7(a) approval was $200K, against $190K for all industries, and 2.8% of approvals went to franchise businesses.
Of 7(a) loans approved in FY2010 to FY2021 and disbursed, SBA records 9.3% as charged off, above the 6.6% for all industries.
Loan status is as recorded by SBA at the data date; charge-off rates are computed on loans approved at least five fiscal years ago. Jobs supported are self-reported estimates from the SBA loan application, which SBA does not review, audit or validate. Data through 30 Jun 2026.
Volume by fiscal year
| Fiscal year | 7(a) approvals | 7(a) dollars | Median 7(a) | 504 approvals | 504 dollars | All approvals | Jobs supported, as reported |
|---|---|---|---|---|---|---|---|
| FY2026* | 242 | $117M | $200K | 16 | $15.6M | 258 | 1,620 |
| FY2025 | 460 | $196M | $200K | 26 | $25.4M | 486 | 4,230 |
| FY2024 | 440 | $178M | $150K | 10 | $8.7M | 450 | 3,832 |
| FY2023 | 267 | $119M | $150K | 16 | $7.7M | 283 | 2,372 |
| FY2022 | 193 | $96.6M | $150K | 53 | $50.5M | 246 | 2,408 |
| FY2021 | 216 | $128M | $350K | 52 | $33.9M | 268 | 3,363 |
| FY2020 | 163 | $71.4M | $175K | 26 | $22.5M | 189 | 1,589 |
| FY2019 | 239 | $89.2M | $150K | 24 | $26.6M | 263 | 2,213 |
| FY2018 | 298 | $121M | $125K | 26 | $19.9M | 324 | 2,278 |
| FY2017 | 313 | $135M | $150K | 26 | $18.0M | 339 | 2,934 |
| FY2016 | 340 | $80.6M | $100K | 28 | $23.2M | 368 | 2,276 |
SBA records the NAICS code in force when a loan was approved. The 2022 NAICS revision renumbered parts of retail trade and information, so some lines of business appear under one code before FY2023 and another after. FY2016–FY2020 approvals under this code: 1,483.
Lenders most active in this industry
By number of approvals, FY2021–FY2025; 326 lenders had at least one.
| # | Lender | Approvals | Dollars | Share | |
|---|---|---|---|---|---|
| 1 | The Huntington National BankColumbus, OH | 162 | $60.5M | 9.3% | |
| 2 | Newtek Bank, National AssociationMiami, FL | 103 | $54.6M | 5.9% | |
| 3 | Readycap Lending, LLCBerkeley Heights, NJ | 96 | $22.7M | 5.5% | |
| 4 | Northeast BankLewiston, ME | 77 | $13.4M | 4.4% | |
| 5 | JPMorgan Chase Bank, National AssociationColumbus, OH | 74 | $18.1M | 4.3% | |
| 6 | TD Bank, National AssociationWilmington, DE | 74 | $12.0M | 4.3% | |
| 7 | U.S. Bank, National AssociationCincinnati, OH | 58 | $13.5M | 3.3% | |
| 8 | Wells Fargo Bank National AssociationSioux Falls, SD | 57 | $11.7M | 3.3% | |
| 9 | BayFirst National BankSaint Petersburg, FL | 56 | $8.3M | 3.2% | |
| 10 | Live Oak Banking CompanyWilmington, NC | 45 | $54.0M | 2.6% | |
| 11 | Manufacturers and Traders Trust CompanyBuffalo, NY | 38 | $4.4M | 2.2% | |
| 12 | Bank of America, National AssociationCharlotte, NC | 37 | $15.3M | 2.1% | |
| 13 | Newtek Small Business Finance, Inc.Lake Success, NY | 34 | $18.7M | 2.0% | |
| 14 | Lendistry SBLC, LLCLos Angeles, CA | 19 | $3.3M | 1.1% | |
| 15 | Mortgage Capital Development CorporationOakland, CA · CDC | 18 | $17.3M | 1.0% | |
| 16 | Fifth Third BankCincinnati, OH | 17 | $15.4M | 1.0% | |
| 17 | TowneBankPortsmouth, VA | 17 | $13.0M | 1.0% | |
| 18 | Five Star BankRancho Cordova, CA | 16 | $3.9M | 0.9% | |
| 19 | Byline BankChicago, IL | 15 | $16.0M | 0.9% | |
| 20 | First Internet Bank of IndianaFishers, IN | 14 | $27.5M | 0.8% |
States
| # | State of the business | Approvals | Dollars | Share | |
|---|---|---|---|---|---|
| 1 | California | 249 | $152M | 14.4% | |
| 2 | Florida | 173 | $97.8M | 10.0% | |
| 3 | New York | 156 | $56.7M | 9.0% | |
| 4 | Texas | 113 | $71.4M | 6.5% | |
| 5 | Ohio | 80 | $38.5M | 4.6% | |
| 6 | Illinois | 59 | $30.7M | 3.4% | |
| 7 | Michigan | 57 | $19.5M | 3.3% | |
| 8 | New Jersey | 56 | $22.6M | 3.2% | |
| 9 | Minnesota | 52 | $27.1M | 3.0% | |
| 10 | Colorado | 48 | $26.1M | 2.8% | |
| 11 | North Carolina | 46 | $31.3M | 2.7% | |
| 12 | Pennsylvania | 44 | $25.0M | 2.5% | |
| 13 | Arizona | 44 | $23.2M | 2.5% | |
| 14 | Massachusetts | 43 | $19.8M | 2.5% | |
| 15 | Oregon | 37 | $24.1M | 2.1% |
Franchise brands
2.8% of approvals carried a franchise code.
| # | Brand | Approvals | Share | |
|---|---|---|---|---|
| 1 | Fastsigns | 8 | 0.5% | |
| 2 | Fully Promoted a | 7 | 0.4% | |
| 3 | Running Boards Marketing | 6 | 0.3% | |
| 4 | Rsvp | 4 | 0.2% | |
| 5 | SpeedPro Imaging | 3 | 0.2% | |
| 6 | Signarama | 3 | 0.2% | |
| 7 | Image360 | 3 | 0.2% | |
| 8 | SIGNworld | 3 | 0.2% | |
| 9 | Ntv 360 | 3 | 0.2% | |
| 10 | Coffee News | 3 | 0.2% |
Approval sizes
- $50,000 or less19.5%338
- $50,001 to $150,00024.2%420
- $150,001 to $350,00023.4%406
- $350,001 to $1 million20.7%358
- $1 million to $2 million6.6%115
- Over $2 million5.5%96
Age of the businesses
- Existing, more than 2 years old73.6%1,275
- New business, 2 years or less11.5%199
- Startup, loan funds will open the business4.6%79
- Change of ownership10.2%176
- Not answered0.2%4
Charge-offs against all industries
| Loans approved FY2010–FY2021 | This industry, 7(a) | All 7(a) | This industry, 504 | All 504 |
|---|---|---|---|---|
| Approvals in these years | 3,223 | 639,905 | 391 | 85,591 |
| Cancelled or never disbursed | 370 | 79,313 | 36 | 12,514 |
| Disbursed loans | 2,853 | 560,592 | 355 | 73,077 |
| Paid in full | 2,171 | 435,813 | 188 | 35,491 |
| Charged off | 265 | 36,891 | 3 | 905 |
| Still outstanding (status exempt from disclosure) | 417 | 87,888 | 164 | 36,681 |
| Charged off, share of disbursed loans | 9.3% | 6.6% | 0.8% | 1.2% |
| Dollars charged off, share of disbursed dollars | 4.5% | 2.5% | 0.3% | 0.9% |
| Dollars charged off | $41.7M | $5.70bn | $824K | $499M |
Against all industries
| FY2021–FY2025 | NAICS 5418 | All industries |
|---|---|---|
| Median 7(a) approval | $200K | $190K |
| Median 504 approval | $508K | $657K |
| Average approval | $487K | $573K |
| Approvals per 1,000 establishments | 44.6 | 41.0 |
| Approvals to franchise businesses | 2.8% | 11.2% |
| Jobs supported per approval, as reported | 9.4 | 10.5 |
Questions and answers
Which lenders make the most SBA loans for advertising, public relations, and related services?
By approvals in FY2021 to FY2025: The Huntington National Bank (162), Newtek Bank, National Association (103), Readycap Lending, LLC (96), Northeast Bank (77), JPMorgan Chase Bank, National Association (74). 326 lenders had at least one.
How large are typical SBA loans for advertising, public relations, and related services?
The median 7(a) approval was $200K and the median 504 approval $508K; the average across both programs was $487K.
What share of SBA loans for advertising, public relations, and related services are charged off?
Of 7(a) loans approved in FY2010 to FY2021 and disbursed, 9.3% are recorded as charged off, against 6.6% for all industries; for 504 loans, 0.8% against 1.2%.
Which states have the most SBA loans for advertising, public relations, and related services?
California (249), Florida (173), New York (156), Texas (113), Ohio (80).
Is SBA lending for advertising, public relations, and related services rising?
Approvals in the three latest complete fiscal years total 1,219, against 703 in the three before: rising (+73%).
About these figures
Figures are totals of the Small Business Administration's 7(a) and 504 FOIA loan files, data through 30 Jun 2026. SBA updates the files quarterly. Counts are loan approvals, including approvals later cancelled; the five-year window is FY2021–FY2025, the five latest complete fiscal years. Charge-off rates use only loans approved in FY2010–FY2021, at least five fiscal years ago, and count disbursed loans SBA records as charged off. Loans are listed under the lender they are assigned to today. Establishment counts are from the Census Bureau's County Business Patterns 2023, which leaves out most farms, government and businesses without employees. Dollar figures behind fewer than three approvals are not shown, and no borrower is named anywhere on this site.Methodology · Report an error